Sid Lee

Adidas Is All In

A blockbuster new ad for Adidas brings together the brand’s sports sub-brands with the Originals brand for the first time. Featuring stars from Lionel Messi and David Beckham to Derrick Rose and Katy Perry, the spot aims to promote the idea that when you love your game, whatever that game may be, you put your all into it.

INQ’s call of the wild

Sid Lee in Paris has created this campaign for the international launch of UK mobile device INQ, which aims to place the brand slap bang in the middle of the yoof market…

So, which one’s Sid?

Sid Lee has been garnering praise for ad work for brands including adidas, Red Bull and Cirque du Soleil. But who exactly is he?

CR February issue

The February issue hits the newsstands and subscribers’ doormats this week – with a cover designed by Montreal, Paris and Amsterdam-based creative agency, Sid Lee…

Adidas Originals Feels The Force

For its latest spot for adidas Originals, agency Sid Lee (who are profiled in the next issue of CR) has moved the party from the house to the street…

James Jarvis draws for New London

James Jarvis can currently be found (well, videos of him) drawing on a website called New London, which aims to promote the UK capital to a cool French audience…

Adidas House Party

adidas commercial, agency: Sid Lee, Montreal; creatives: Laura Kim, Ron Wilfred Macdonald; director: Nima Nourizadeh; production company: Partizan LA
Nima Nourizadeh has directed this latest commercial for adidas, a minute-long film shot at a house party where everyone’s dressed in adidas. In amongst the regular (if very cool) joes are a plentiful supply of celebrities, some of which are easier to spot than others…

The Secret of Efficient Meetings

Are you bored of sitting around in meetings that are needlessly long? Are you keen to increase efficiency and reduce wasted time in office pow-wows? Well, perhaps Fleeting Seating: The Slightly Uncomfortable Chair Collection is what you’ve been waiting for – a collection of specially designed chairs that should guarantee shorter, more efficient meetings…