Thanks to London’s evening paper wars, commuters now have a choice of two freesheets to grab absentmindedly as they head home. Last night, those who picked up Rupert Murdoch’s thelondonpaper got quite a shock.
Its front page appeared to splash on the assassination of President George W Bush. A grainy black and white photograph taking up almost the whole page showed the President clutching at his chest, while frantic aides hustled him away. Stern type below spelled out the enormity of what had (apparently) happened: George W Bush: 6 July 1946-Tonight 9PM. Heh?
Last year’s D&AD Annual broke with tradition. Until then, the practice had been to hand the cover design over to either an ad agency or a design studio (they took turns) while treating the inside pages as a separate project. The result was a kind of packaging arms race where each year the challenge often seemed to be to produce the most ludicrous, overblown and often totally inappropriate solution possible.
Thankfully, sanity finally prevailed and, in 2005, D&AD gave over the whole book to Spin. The result was a beautifully-produced, conceptually consistent book which succeeded in honouring those chosen while also underlining D&AD’s charitable status.
This year, Design Project were chosen to produce the Annual. Check back later in the week for an interview with the designers on the project. In the meantime, have a look at what they did with it…