Sport Report

How brands and photography are expanding sport

In the past, sport ads and photography were largely focused on men and competitiveness. But recent campaigns and projects have seen a more nuanced way of approaching the subject emerge, with space for women to shine too (with sweat)

Football’s Muddy Dance

A new book by Erik Kessels features a series of found photographs of football matches gone by, which demonstrate the balletic qualities of the beautiful game

How FIFA became a creative catalyst

Not just an enormously popular video game, this year saw FIFA become the impetus for some forward-thinking creative work. Engine and adam&eveDDB discuss its huge cultural influence and advertising’s changing relationship with gaming

Is gambling advertising bad for us?

As the relationship between gambling and advertising comes under growing scrutiny, particularly in football, we talk to figures across the ad industry about whether regulations are working hard enough to protect consumers


Milton Keynes