Nike proves that it is still the boss of sports advertising in an epic but funny new spot, released to coincide with the Rio Olympics.
New film documents first-ever Refugee Olympic Team and asks audiences to stand together #WithRefugees
In a first for the Olympic Games, the forthcoming Rio event will feature a team of refugee athletes, fully funded by the International Olympic Committee (IOC). A new film, shown here, introduces their story, and also hopes to raise awareness of the wider refugee crisis.
Enough of the ‘blah blah blah’ says Adidas in new ad campaign
A new US campaign for Dove aims to tackle the way that the media focuses on female athletes’ looks over their sporting prowess. But can an advertising campaign for a brand ever really implement cultural change?
Nike is causing waves in India with its latest ad, by presenting women in a way that commercials never have before