Building a brand for an Olympic athlete

JKR has created a playful identity for gymnast Courtney Tulloch, inspired by his signature moves. We talk to JKR and Tulloch about the project and how branding can help athletes grow their following and build a career beyond competitive sport 

Aesop designs logo for Andy Murray

Branding agency Aesop has created a logo for tennis player Andy Murray, featuring his initials and the number 77. But how does it compare to his competitors’?


Milton Keynes