Inspiration can be found in the strangest of places
Kids Company by AMV.BBDO. Art direction/ design: Paul Cohen. Copywriter: Mark Fairbanks. Photography: Thom Atkinson
The unscrupulous among the advertising community have often tended to look upon charity accounts less as an opportunity to help those in need and more as a chance to help themselves. Is a more mature approach emerging?
Reprieve, the legal action charity founded by Clive Stafford Smith, helps prisoners who are facing execution, particularly those who are outside the reach of the law because of the ‘war on terror’, including those incarcerated at Guantanamo Bay. This Is Real Art has been working with them in order to raise awareness, making this short film among other things…
Is this the best art direction in the world? DDB Johannesburg wins the Press Grand Prix at Cannes 08 with its campaign for Energizer
In the April issue of CR, art director Paul Cohen lamented the state of art direction within advertising. According to Cohen, the profession is in decline, under-appreciated by clients as well as agencies, with a basic understanding of art direction’s function in advertising seemingly lost. Cohen’s article got us thinking…
What is the future for advertising art direction?