These two quite differently styled print and poster campaigns are both for Aspesi clothing range’s spring-summer collection. “The two different approaches to this campaign reflect the qualities of the collections themselves,” explains Tomato’s Dirk van Dooren, who created the campaigns with Dean Field. “One is a more technically based collection for men and women. These […]
T-shirt featuring a QR code. Snap it with a internet-enabled camera phone and be taken to
the wearer’s website of choice
Quick Response Codes (those square pixellated barcodes that, when scanned by a camera phone, bring up information or link to a particular website) have moved into the world of bespoke fashion. Emma Cott, a Munich-based clothing label has launched a new collection of t-shirts enabling users of social networking sites such as Facebook and MySpace to take their profiles to the street, sporting an abstract code design on their chest. Visitors to emmacott.com can generate their own QR code (that links directly to the website of their choosing) and add it to their choice of t-shirt. It’s self-promotion made very simple.
When Jonathan Ellery, founder of London design studio Browns, received an email from a recent placement student, he was expecting the usual note of gratitude for providing some invaluable experience. But instead of a friendly “thanks for the opportunity”, the fresh-out-of-college graduate had taken it upon herself to offer her advice on how to run his studio. “I was absolutely astonished,” says Ellery. “I felt for her really because she’s in for a shock. I don’t know where that level of arrogance comes from but I find it baffling.”
On Creative Review we have had some brilliant placement students – both designers and journalists. But we’ve had our fair share of disasters along the way too: the girl who alternated between floods of tears and snoring over her desk until prodded awake; another who kept a calendar next to her monitor on which she would cross off each day until her purgatory was at an end (her last day was outlined in pink stars). And several who went out for lunch and never came back.
The placement experience cuts both ways of course. Tales abound of students being given nothing more challenging to do than clean out a cupboard or get the tea. But doing a placement remains the best means of securing that all-important first design job.
As this year’s flood of new graduates hits the labour market, they could do worse than check out a book of practical advice from which Ellery’s anecdote comes.