Tomato

Aspesi, Print and poster campaign

These two quite differently styled print and poster campaigns are both for Aspesi clothing range’s spring-summer collection. “The two different approaches to this campaign reflect the qualities of the collections themselves,” explains Tomato’s Dirk van Dooren, who created the campaigns with Dean Field. “One is a more technically based collection for men and women. These […]

Q Do You Think You R?

T-shirt featuring a QR code. Snap it with a internet-enabled camera phone and be taken to
the wearer’s website of choice
Quick Response Codes (those square pixellated barcodes that, when scanned by a camera phone, bring up information or link to a particular website) have moved into the world of bespoke fashion. Emma Cott, a Munich-based clothing label has launched a new collection of t-shirts enabling users of social networking sites such as Facebook and MySpace to take their profiles to the street, sporting an abstract code design on their chest. Visitors to emmacott.com can generate their own QR code (that links directly to the website of their choosing) and add it to their choice of t-shirt. It’s self-promotion made very simple.

Aylin Deniz

The work of Turkish designer Aylin Deniz first appeared in Creative Review in our fashion-themed showcase just over a year ago (CR Nov 05), following a recommendation by Tomato’s John Warwicker

Tomato Gets Kinky in Mila­n

Aspesi’s new Milan store is the latest product of the 15-year working relationship between the Italian fashion brand and Dirk van Dooren of Tomato

Why this is killing creativity

Look around your studio. How many of your fellow designers/creatives are sitting hunched over their Macs, headphones on, plugged into their own private world?
Whatever happened to conversation?

Help Wanted

When Jonathan Ellery, founder of London design studio Browns, received an email from a recent placement student, he was expecting the usual note of gratitude for providing some invaluable experience. But instead of a friendly “thanks for the opportunity”, the fresh-out-of-college graduate had taken it upon herself to offer her advice on how to run his studio. “I was absolutely astonished,” says Ellery. “I felt for her really because she’s in for a shock. I don’t know where that level of arrogance comes from but I find it baffling.”

On Creative Review we have had some brilliant placement students – both designers and journalists. But we’ve had our fair share of disasters along the way too: the girl who alternated between floods of tears and snoring over her desk until prodded awake; another who kept a calendar next to her monitor on which she would cross off each day until her purgatory was at an end (her last day was outlined in pink stars). And several who went out for lunch and never came back.

The placement experience cuts both ways of course. Tales abound of students being given nothing more challenging to do than clean out a cupboard or get the tea. But doing a placement remains the best means of securing that all-important first design job.

As this year’s flood of new graduates hits the labour market, they could do worse than check out a book of practical advice from which Ellery’s anecdote comes.

Graham Wood

You may have got used to seeing bright young things profiled on this page in previous issues of Creative Review: youngsters at the start of a promising career. This month’s One To Watch is rather different.