Kodak is looking to the past to reinvent its consumer business, reviving a 1970s logo, updating its iconic Super 8 camera and launching a smartphone inspired by a camera from the 1940s. We spoke to Dany Atkins, VP of global brand and creative, about looking to Kodak’s heritage for inspiration…
Shelter has fought to raise awareness of homelessness and housing issues in the UK since the late 1960s. As the charity marks its 50th year, we look at how it has communicated its aims over that time and why, as a new crisis emerges, its work remains as vital as ever
Ever felt like you are about to be found out? That you really don’t deserve to be a global chief and that any day now someone’s going to rumble you? Worry not: Imposter Syndrome is a recognised psychological trait common to many creative leaders. Executive coach Tanya Livesey has some advice on how to deal with it
Wieden + Kennedy London ECD Iain Tait on how the agency is changing its creative process, the difference between real and fake collaboration and why creative leaders come in all shapes and sizes
Thousands of soldiers dressed in First World War uniforms appeared in towns and cities across the UK today as part of a live public memorial on an unprecedented scale. The project, marking the centenary of the Battle of the Somme, was conceived by artist Jeremy Deller and the National Theatre’s Rufus Norris – the latest commission from 14-18 Now.