top stories 2016

Too long; didn’t read

When social media came along, it created a new realm of possibilities and potential pitfalls for copywriting. What happened next will amaze you…By Nick Asbury

Aston Villa’s new badge: no, it didn’t cost £2million

Redesigning football club badges is notoriously tricky, with passionate fans and a hostile press ready to pounce on any false move. That process can be even more problematic when the club in question is facing relegation, as SomeOne found out when its redesign of Aston Villa’s badge was announced. We talk to ECD Gary Holt about the project

The Met and the maelstrom

Many major rebrands today are greeted with a storm of online snark but the row that ensued after New York’s Metropolitan Museum of Art revealed its new look hit a new high (or low, perhaps). Here, we trace the key moments in the debate, from initial horror through attempted justification and on to calm

Inside High-Rise

For Ben Wheatley’s new film, High-Rise, graphic artists Michael Eaton and Felicity Hickson designed a wide range of props, from books and cigarette packs to the entire contents of a supermarket. Here, they reveal how they worked with production designer Mark Tildesley to help cement the look and feel of 1970s apartment living – with a dystopian edge.

Sharon Horgan on scriptwriting

How do you write a hit TV show? We ask Sharon Horgan – co-writer and star of Catastrophe, Pulling and creator of the forthcoming HBO comedy-drama Divorce – about getting started, working as a team, and coping when things don’t quite work out as planned…

Taste the mixed feelings

Coca-Cola’s new global tagline ‘Taste the Feeling’ ticks all the boxes of a vacuous, formulaic, 21st-century brand line, writes Nick Asbury. But it’s attached to a smart strategy and looks like being the cornerstone of a great campaign. That should give copywriters a queasy feeling.