New York design studio Project Projects has worked with typographer Aurèle Sack and fashion designer Mary Ping to create a new visual identity for Hong Kong shirt brand PYE. The minimal system features a bilingual logo and custom typeface inspired by the brand’s mathematical name.
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town