If you do a Google Image search for ‘advertising creative director’, this is what comes up. It’s the ‘face’ of the industry: white, male, in black T-shirts. But does it have to be this way? Here, Ali Hanan, creative director and founder of Creative Equals, offers five practical suggestions for how we can get more women to the top.
Fashion ads are filled with cool older women at the moment, from Joan Didion for Céline and Joni Mitchell for Saint Laurent, to Helen Mirren for L’Oreal and Charlotte Rampling for Nars. Does this mean that brands are finally waking up to the style – and the buying power – of the older generations?