Target’s kaleidoscopic spectacular at The Standard

To promote Target’s new clothing range, Mother New York staged a multicoloured light show in 155 rooms of New York’s Standard Hotel

To promote Target’s new clothing range, Mother New York staged a multicoloured light show in 155 rooms of New York’s Standard Hotel

Ever since it opened in 2009, New York’s Standard Hotel has attracted (and even encouraged) its fair share of exhibitionists. The hotel’s huge windows are clearly visible from the street and the High Line Park which runs underneath. Cue all kinds of shenanigans.

To promote Target’s autumn/winter fashion range, Mother New York took over 155 south-facing rooms at the hotel last night to create its Kaleidoscopic Fashion Spectacular, which also featured a runway show at ground level.

The whole south side of the hotel was lit up in a choreographed light and dance show, with performers in 66 of the rooms.

The official Facebook page here has some fairly low quality video shot ‘as live’  but this gives you a flavour:

As does this lighting test:

Also, check out photos from last night here.

We will post better quality footage once it becomes available.

The event was not without controversy. Target has recently been criticised by the gay and lesbian community for making a financial contribution to Minnesota Forward, a political action committee that supports Minnesota Republican gubernatorial candidate Tom Emmer, an opponent of gay marriage and gay rights. As a result, various groups were planning protests at the event last night.

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