Tarik Fontenelle & Taro Shimada, On Road
Chief Research Officer & Producer, On Road
![](https://creativereview.imgix.net/content/uploads/2019/11/Tarik-Fontenelle.jpg?auto=compress,format&q=60&w=640&h=952)
Tarik Fontenelle is the chief research officer of On Road, the strategic research company he co-founded aged 26. Taro Shimada leads all things production with On Road and has been carrying out qualitative research projects with brands such as Nike, Google, Wieden+Kennedy, and Jordan for the last seven years.