Tasty motor

Fallon ad agency takes the old adage that the way to our hearts is through our stomachs to extremes in its latest spot for Skoda, directed by Gorgeous Enterprises’ Chris Palmer.
The spot sees the car lovingly recreated as a cake and before you ask, cookery fans, we at Creative Review have the list of everything that went into it…

Fallon ad agency takes the old adage that the way to our hearts is through our stomachs to extremes in its latest spot for Skoda, directed by Gorgeous Enterprises’ Chris Palmer.

The spot sees the car lovingly recreated as a cake and before you ask, cookery fans, we at Creative Review have the list of everything that went into it…

It contains:

10kg white chocolate chunks
3kg orange peel strips
1kg angeliques
12.5kg raspberry jam
100kg wheatflour
100kg caster sugar
20kg glacier cherries
30kg brown almonds
20kg raisins
25kg dried apricots
5kg cacao powder
180 fresh eggs
42kg chocolate fudge
180kg orange sugar paste
90kg brown sugar paste
40kg black sugar paste
50kg white sugar paste
200kg cake margarin sun cup
270kg icing sugar atlas
40kg milk calets (anyone know what these are?)

Yum!

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London 2012. Well, at least it doesn’t have Big Ben on it

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Dear Mr Barnbrook…

The cover of Jonathan Barnbrook’s monograph Barnbrook Bible: The Graphic Design of Jonathan Barnbrook. The book will be published on 19 June, coinciding with Friendly Fire, Barnbrook’s show at the Design Museum
Last month, we asked you to send in questions for designer, typographer and all-round tweaker of the nose of corporate irresponsibility, Jonathan Barnbrook. Here are his answers…

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Who won what, and why? We ask a panel of leading industry figures to discuss this year’s D&AD Awards and the organisation’s current status in the creative community

D&AD Awards Point to Past And Future

There are two Gold-winners at this year’s D&AD Awards: R/GA’s Nike+ prroject (website shown top) and an ad campaign for the Misereor charity for war orphans from German agency Kolle Rebbe (above)
You can generally gauge the value of a prize by the amount of complaints it provokes. If no-one moans about who won and who shouldn’t have, then you have the worst result of all – irrelevance. The D&AD Awards are always relevant.

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Monddi Design Agency

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