Taylors of Harrogate ad: How it was done

There’s been a lot of love on here for Frank Budgen’s Taylors of Harrogate ad with BMB so we thought we’d share a little more about how it was made

There’s been a lot of love on here for Frank Budgen’s Taylors of Harrogate ad with BMB so we thought we’d share a little more about how it was made

The Welcome to Coffee ad was shot over an astonishing three weeks in Budgen’s studio in Willesden, north London. Key to it all is a ‘Coffee Cosmos’ made up of all manner of lights and textured surfaces through which the camera moves. Once again, it’s very much a case of making use of the charms of ‘doing it for real’ rather than relying totally on digital effects, a trend we’ve seen in everything from John Lewis Bear and the Hare to Schwartz Sound of Taste. Judging by the reaction we’ve seen on here from the general public to all those spots, it’s a tactic which pays off handsomely in terms of the interest it can generate (check out the comments on our original Taylors post).

Here’s the behind the scenes film which explains how it all works

 

The music, which everyone has been asking about, is a version of Listen to the Mockingbird, originally composed by Richard Milburn in 1855 (the New York Times has a good story about the song’s history, including its use by The Three Stooges, here).

Image: Library of Congress

 

Here’s the finished ad again

 

Credits:
Agency: BMB
ECD: Trevor Beattie
Creative director: Simon Bere
Creatives: Tom Sillars, Danny Asensio
Director: Frank Budgen
Production company: Gorgeous
Post: Realise

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