TBWAChiatDay: Nivea ambient campaign

Sometimes a witty visual pun still makes for the best kind of advert­ising, as this ambient campaign for Nivea shows

Used to promote the brand’s Goodbye Cellulite product, these sofas were created exclusively for an event celebrating designer Shay Todd’s new swimwear collect­ion during Miami Fashion Week.

Agency: TBWAChiatDay, New York
Creative director/copywriter: James Cheung
Art director: Peter Unger



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