TBWA\Hunt\Lascaris: The Zimbabwean ads

TBWA\Hunt\Lascaris has created this ambient outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbab­wean journalists


The paper is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average resident. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers were created in Johannesburg using the z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.

Agency: TBWA\Hunt\Lascaris. Copywriters:Raphael Basckin, Nicholas Hulley. Art directors: Shelley Smoler, Nadja Lossgott. Photographers: Chloe Coetzee, Rob Wilson, Des Ellis


More from CR

Some Nice Publications

Here is a selection of some rather nice publications that have landed recently on our desks here at CR towers…

50 Cars = 1 Bus

Every day thousands of Swedes drive to the airport. In an effort to get them to take a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued…

Look What Came In The Post

We’re doing a story on some new Fairtrade packaging from Carter Wong in next month’s issue. They sent over the images today, in this

Voxel by Ubik

Directing-duo Ubik made a short film for New York’s f5 festival featuring water made from 3D pixels

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London