The paper is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average resident. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers were created in Johannesburg using the z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.
Agency: TBWA\Hunt\Lascaris. Copywriters:Raphael Basckin, Nicholas Hulley. Art directors: Shelley Smoler, Nadja Lossgott. Photographers: Chloe Coetzee, Rob Wilson, Des Ellis