BMB has recruited the wonderful John Shuttleworth to front a campaign for Yorkshire Tea. Genius
In an ‘augented reality’ version (shown above and accessible here), webcam-equipped Yorkshire Tea drinkers can geet Shuttleworth (aka comedian Graham Fellows) to serenade them atop their own box of tea (after some careful positioning).
Those of a more traditional bent can watch the TV ads
And here’s some outtakes
Agency: Beattie McGuinness Bungay
Copywriter: Simon Bere/Graham Fellows
Art director: Simon Bere
Director: Willy Smax