“Tea time is me time”

BMB has recruited the wonderful John Shuttleworth to front a campaign for Yorkshire Tea. Genius

BMB has recruited the wonderful John Shuttleworth to front a campaign for Yorkshire Tea. Genius

In an ‘augented reality’ version (shown above and accessible here), webcam-equipped Yorkshire Tea drinkers can geet Shuttleworth (aka comedian Graham Fellows) to serenade them atop their own box of tea (after some careful positioning).

Those of a more traditional bent can watch the TV ads

And here’s some outtakes

Agency: Beattie McGuinness Bungay
Copywriter: Simon Bere/Graham Fellows
Art director: Simon Bere
Director: Willy Smax

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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DESIGNER

South East London

CREATIVE TEAM LEADER

Burnley, Lancashire (GB)