More than fifty creatives from the Central Illustration Agency have produced illustrations for the V&A Museum of Childhood based on children’s visions of the future.
CIA teamed up with AMV BBDO to create the campaign, Mind of a child – eye of an artist, which ties in with the theme of this year’s Big Draw project, Draw Tomorrow. The illustrations were created in response to briefs submitted by children aged between three and twelve. Some were made at artists’ studios, and others at a Big Draw event at the museum on October 12.
Ahoy There! (above) worked with Nikakare, aged five, who believes there will be no McDonalds in the future, only Burger King. “I’ll live in Jamaica, because there will be a beach. Dolphins will swim with me in the sea. Which will be blue. There will be sea turtles, purple jelly fish and purple seals. There will be 101 dalmations because I love them, they will be purple spotted dogs,” she says.
David Holmes (above) was given a brief by three-year-old Summer, who thinks that in years to come, everyone will live on one big boat except animals who will have one boat each. We will keep fit by jumping up and down and people will eat chips and tomatoes, while animals will eat grass.
Six-year-old Cal’s somewhat dystopic vision of the future was brought to life by Matt Taylor. Cal imagines we will wear glow in the dark clothes and live in “weird underground tunnel buildings”. Cars will have propellers so they can fly and we will spend most of our time digging for diamonds to give to the owner of the world. “You can’t see him because he is invisible,” he says.
Paul Wearing illustrated five-year-old Agata’s vision of the future, in which everyone is a butterfly except from teachers, who are caterpillars. There will also be lots of spaceships “and tiny little iPads”:
Tobatron worked with Rohan, aged four, who believes that in the future, he will deliver milk on a lorry with five wheels while wearing a magic cloak. There are no cows, except invisible ones, so the milk will appear as if by magic:
And Kham, aged four, told Telegramme (top and below) that in ‘Tomorrowland’, we will live on another planet with chickens and yellow dinosaurs and two sharks that can walk. “It will be sunny with snow,” he says.
Sir Peter Blake illustrated a rather poetic vision of the future dreamt up by an eight year old Evie, in which the colour of the sky reflects our mood – yellow for happy, purple for angry. Trees will sing when we’re happy – oh, and everyone will wear spacesuit onesies and bounce along paths made of jelly.
Eight-year-old Mae’s future world, illustrated by Jakob Hinrichs, features a big house with a swimming pool and pink water. “Everyone has a little bit of curly hair…animals are the same but some can fly … dogs can swim underwater like a fish with snorkels on. Everyone eats chocolate because chocolate is healthy. Everything that’s healthy is unhealthy and vice versa. There’s no school, the sun always shines and ‘everyone wears long dark dresses that are blue,” she says:
And in four year old Hamish’s future world, illustrated by Richard Wilkinson, aliens have three eyes and ten fingers on each hand. They will also like to eat Cheerios.
CIA approached AMV BBDO about the concept when looking for a way to celebrate their 30th birthday. “We wanted a birthday party and that means kids! We wanted to do something with our new neighbours at the Museum – an event to inspire small children by getting them to work alongside us and do something positive in the local area,” says director Ben Cox.
The full set of illustrations will be displayed at the Museum of Childhood. AMV BBDO creative partners Mark Fairbanks and Thiago De Moraes helped CIA develop the idea, and says they are now in talks over how the posters will be displayed outside of the museum.
“As anyone who sees the finished pieces will testify, this work needs to be seen by as many people as possible. Not just as evidence of the artistic talents of CIA but also the proof of the incredible ideas that come from the unfettered minds of children – and that after all, is what we set out to accomplish in the first place,” says Fairbanks.