Team USA Coke cans

Some smart packaging design for Coca-Cola’s support of the USA Olympic and Paralympic teams comes courtesy of studio Turner Duckworth

Some smart packaging design for Coca-Cola’s support of the USA Olympic and Paralympic teams comes courtesy of studio Turner Duckworth

With stripes alluding to the US flag, and also suggestive of movement, Turner Duckworth’s approach is decidely minimalist in light of the more accentuated approach favoured by the London 2012 branding.

Each can features the silhouette of an athlete from the American Olympic and Paralympic teams: diver David Boudia, wrestler Henry Cejudo, boxer Marlen Esparza, tennis player John Isner, gymnast Shawn Johnson, swimmer Jessica Long, footballer Alex Morgan, and track and field star David Oliver.

The eight athletes are also part of an ongoing online campaign at mycokerewards.com, but this aspect is likely to prove rather too sugary for some tastes.

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