Tell brands what you think of them on Brandkarma

Brandkarma is a new website that aims to “help everyone make better brand choices and influence brand behaviour for good”…

 

Brandkarma is a new website that aims to “help everyone make better brand choices and influence brand behaviour for good”…

 

Launched as a personal project by Publicis Mojo’s Craig Davis, the website feeds in news stories about brands but essentially relies on the input of its users to rate how well brands are performing. Rankings from the perspectives of the customers of the company, employees, suppliers, investors, and of how the brand is performing environmentally are all featured.

 

 

These ratings (called ‘doos’ on the website) are then represented by ‘karma flowers’, offering a quick visual of what people are saying about each brand (Febreze’s karma flower shown top). More detailed comments and news can then be read and shared with others via Facebook and Twitter etc. As users engage with the site they are also rewarded by travelling up a ‘doo’ ranking system.

 

 

Brandkarma needs the input of its users – if enough people engage with it, it can potentially become a powerful influence on brands’ behaviour. However, the site can be a teensy bit confusing to new visitors, so the makers have created this handy guide explaining how to use it. Visit Brandkarma at brandkarma.com.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000