Ten New Ads To Watch

This week’s round-up of new advertising features a VW spot where you can choose the style of soundtrack you want to hear, a SNCF campaign featuring doors that serve as portals to other cities, and a sentimental film for Skype, alongside a series of illustrated gifs, a clutch of new TV spots, and some good old-fashioned posters. I know, we can scarcely believe it either.

This week’s round-up of new advertising features a VW spot where you can choose the style of soundtrack you want to hear, a SNCF campaign featuring doors that serve as portals to other cities, and a sentimental film for Skype, alongside a series of illustrated gifs, a clutch of new TV spots, and some good old-fashioned posters. I know, we can scarcely believe it either.

We kick off proceedings with this amusing spot for Nueva Andes Barley Wine from Del Campo Nazca Saatchi & Saatchi in Buenos Aires, which features a chicken that lays bottles of the booze, much to the incredulity of the locals. ECDs: Maxi Itzkoff, Mariano Serkin; Creative directors: Ariel Serkin, Juan Pablo Lufrano; Director: Agustin Alberdi; Production company: Landia.

Next we have an ad that tackles the serious subject of water sanitation and World Toilet Day via the medium of a singing loo. Agency: Now Advertising; Creative director: John Townshend; Director: Gary Freedman, Glue Society; Production company: Independent.

This animated film for the WWF also has a cheerful atmosphere that belies its serious message, which aims to raise awareness of unsustainable fishing practices. Agency: John St; ECDs: Angus Tucker, Stephen Jurisic; Creatives: Denver Eastman, Jacob Greer; Production company: 1st Avenue Machine; Animation: Against All Odds.

BBH London has created these posters for the Guardian (two of a series of three shown above), which aim to promote the Guardian Global Development site. Deputy ECD: David Kolbusz; Associate creative directors: Carl Broadhurst, Peter Reid; Creatives: Shelley Smoller, Raphael Basckin; Illustrator: Jean-Marie Vives.

Also from BBH London is this film for Barclays, to promote the bank’s sponsorship of the Barclays Premier League. The spot says thanks to the millions of fans around the world who go to great lengths to support their favourite clubs. Creative directors: Wesley Hawes, Nick Gill; Creatives: Ric Hooley, Vix Jagger; Director: Seb Edwards; Production company: Academy Films.

This spot for Volkswagen Canada allows the audience to pick the style of soundtrack they want to hear from a choice of ‘playful’, ‘soulful’ or ‘powerful’. All three versions are of the same song, Somebody The I Used To Know, sung by Canadian band Walk Off The Earth. Each style of music is designed to go with a different model of Volkswagen Beetle and the film uses the YouTube annotation buttons to allow viewers to jump between the styles seamlessly at the click of the mouse. Agency: Red Urban; Creative director: Christina Yu; Creatives: Alicia Outschoorn, Cooper Evoy, Jon Taylor; Production company: Untitled Films; Director: Wendy Morgan.

Skype is edging into Google’s advertising territory with this emotional film that tells the story of two women born with one arm that built a long distance relationship over the years, partly by the use of Skype. The brand then brings the women together to meet for the first time. Agency: Periera & O’Dell San Francisco.

Five animated film posters have been commissioned for the Imagination Series, a joint project by Poke, Gravity Road, and H&K for Bombay Sapphire. Shown above are the animations by James White and Muti Studios. Each poster is for a film script that audiences can vote to be made. More info (and more of the animated gifs) is online here.

Nextdoor, the design and motion team based at Nexus Productions, created this charming animated film to promote Avocados From Mexico. Agency: Arnold Worldwide; ECDs: Pete Johnson, Wade Devers; Creative directors: Jose Luis Martinez, Jason Levine; Creatives: Jeff Vitkun, Imar Oman, Doug Harry, Brit Riley.

We finish with this sweet campaign from TBWAParis for French rail service SNCF. The ad, titled Europe Is Just Next Door, is a follow-up to the Take A Look At Brussels campaign from last year, which saw passers-by look into a box in a square in Lyon to find themselves being greeted, live, by a band in Brussels. In this one, audiences opened various mysterious doors labelled with different city names to find a live mime artist in Milan, a portrait-painter in Brussels, a hip-hop crew in Barcelona and others all waiting to interact. The film above that shows the interactions is a teensy bit cheesy but the idea is clever.

More from CR

The art of ping pong

Design agency Fivefootsix is auctioning ping pong bats designed by illustrators and creatives to raise money for Children in Need.

Absolutely Nothing Else

An open day at the studios of 12 female creatives is just one initiative making the work of women designers more visible

Bonkers new ad for giffgaff

Fallon in London has created this crazy Halloween-themed ad for mobile phone network giffgaff, which is based on the idea that being different takes guts. Literally

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media