Johnston 100 is part of a year-long series of events from TfL that aim to reiterate the strong connection between transport and design. Edward Johnston’s typography was a key part of the unification of The Underground Group in 1916. His sans serif font was adopted across the entire network of railways that, until then, had relied upon a wide range of signage and type styles.
Eleven studios have created works for the series that will be on sale at TfL’s Johnston pop-up shop at Clerkenwell Design Week and the London Transport Museum, before being exhibited at KK Outlet from May 16-28 as part of the Language of London show. The featured artists are Alan Kitching (poster shown above, on left), ThomasMatthews (above, on right), Build, Magpie, Monotype, Pentagram, Sawdust, SEA, Studio Frith, Studio Parallel and The Beautiful Meme.
“The rationale for the design is simply to combine Johnston’s lettering but using a shadow to give a 3D effect, with the colours used for all the tube lines from Beck’s Underground map,” says Alan Kitching of his poster design, shown above, on left.
Studio ThomasMatthews says of its design (shown above, on right): “Johnston’s typeface is iconic for everybody who lives in or visits London, however many may not know that he was also the creator of the early fabrics that now give each line their distinct personality. Using printed woodblock letters from the Johnston typeface to create patterns based on the weaves of the underground seats, our poster aims to communicate the hustle bustle of London and the constant presence of Johnston in our everyday journeys”.
The collection of posters is set to feature on the Underground in June.