For the launch of PlayStation 5 in the UK, PlayStation partnered with Transport for London to replace the iconic Underground roundels at Oxford Circus station with the four PlayStation shapes – triangle, circle, cross and square.

Those venturing into Oxford Circus station found the shapes had also made their way into many areas of station signage and branding. In addition to this, four other stations across London featured takeovers by characters from PlayStation games: Mile End station paid homage to Marvel’s Spider-Man; Ratchet & Clank was referenced at Lancaster Gate; Seven Sisters became Gran Turismo 7 Sisters and West Ham was renamed Horizon Forbidden West Ham.

Client: PlayStation UK Marketing Team
Vice President & Managing Director: Warwick Light
Marketing Director: Mark Bowles
Group Marketing Manager: Tom Whitaker
Senior Product Manager: Jon Edwards
Product Manager: Neal McCann
Marketing Analytics & Media Manager: Nick Bartlett
Head of Communications: Jessica Benson
Senior Communications Manager: Sarah Moffatt
Social Media Manager: Matthew Ruddle
Photography, Videography, Press Outreach and Social Strategy: Red Consultancy
Managing Director: Danny Whatmough
Senior Creative Planner: Dan Lambden
Director: Carly Pearson
Creative Services Director: Joff Sumner
Associate Directors: Camilla Morgan-Giles, Raphael Turner
Account Managers: Maddie Richards, Hannah James
Senior Account Executive: Gabriella Cobham
Media Planning and Buying: Mediacom
Business Director: Dan Palmer
Associate Directors: Chloe Parker, Hannah Cooper
Digital Managers: Stephen Harvey, Laurence Filby
Senior Planner: Ellie Reidy
Senior Digital Planner: Ben Powell
Paid Social Planner Buyer: Luke Readings
Comms Planner: Polly Doyle
Creative (Signage and Punderground Stations): Studio Diva
Client Services Director: Nikki Blandford
Senior Account Manager: Jack Davis
Account Manager: Paul Weedon
Design Director: Olly Mitchell
Art Director: Mike Peers
Motion Lead: Ben Roberts
Middleweight Designer: Jake Bacon
Technical Lead: Tom Price
Motion Graphics Designer: Steve Langley
Partner: Transport for London
Commercial Partnerships and Experiential Marketing Lead: Harriet McDonald
Commercial Partnerships Managers: Niall Brolly, Chris Chance
Head of Design: Jon Hunter
Head of Desk: Thomas Canning
Social Media Community Manager: Rebecca Derbyshire
Signage and Installation: AJ Wells
Senior Commercial Manager: David Gatrell
Project Manager: Jake Hunter
Signage and Installation: Links Signs
Managing Director: Tony Kidby
Operations Manager: Paul Cox