The art project

Monument, by John Ross and Rosie Lee

Save for the Fit exhibition of graphic design posters at Central Saint Martins, we’ve seen surprisingly few Olympics-inspired creative projects outside client-commissioned work this year. Certainly the most impressive is Monument, a collaboration between photographer John Ross and creative studio Rosie Lee.

The two worked together on a previous project, Into The Fray, coinciding with last year’s Rugby World Cup (which was featured on the CR Blog). Monument was derived from another Ross personal project, Impressions, in which he photographed the marks left in beds of flour by models (the project was featured in a promotional piece by SEA Design for the GF Smith paper company). Earlier this year, Ross approached Rosie Lee to see if they would be interested in creating a series of sporting images using the same process.

Rosie Lee creative director Mark Fleming explains how the images are made: “Imagine a 15 foot square trough full of fine grade flour. The athletes had to shimmy into position and drop into it, then get out without disturbing the image.” A ceiling-mounted camera looked down on the trough while scaffolding poles helped the athletes get in and out of position. “They lowered themselves in mid-section first, then we adjusted their feet and hands,” Fleming reveals. The poles were then slid away to take the shot. Getting out again was just as tricky.

The impressions left in the flour, with the aid of some clever lighting, create an optical illusion so that what are actually impressions in the surface of the flour appear in relief. The fine grade of the flour reveals an amazing level of detail – the stitching on shoes, even stubble is visible in the final pictures. Rosie Lee have plans to exhibit the final set of ten images featuring various Olympic sports in the reception of their London studio as well as making a book of the images. The full set will be included in the August issue of the CR iPad app.

rosielees.co.uk, johnross.co.uk

More from CR

This Exquisite Forest

This Exquisite Forest is the latest digital interactive project from director Chris Milk and Google Creative Lab’s Aaron Koblin. Described as a ‘collaborative drawing project’, it launches today as an installation at Tate Modern and also a website, where users can create their own animations in response to films already submitted….

GraphicDesign& Everything

Publishers GraphicDesign& have ambitious plans this weekend: they aim to start an online archive of objects that illustrate graphic design’s connection to, well, everything else. And they need your help to contribute examples

A Jamaican celebration

Designer Jon Daniel created the new identity for last weekend’s Brixton Splash festival, alongside street banners (above) and a gallery of ‘Jamaicons’ posters to celebrate the 50th anniverary of the country’s independence

Wim Crouwel iPad App

Wim Crouwel: A Graphic Odyssey – Digital Catalogue is an iPad counterpart to Unit Editions’ excellent catalogue accompanying last year’s Crouwel show at the Design Museum

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media