The BBC’s World Cup campaign launches

The BBC last night launched the first in a series of short films that will accompany its World Cup coverage. Created by Red Bee Media and Aardman Animation, the films feature a set of characters embarking on a voyage to Brazil…

The BBC last night launched the first in a series of short films that will accompany its World Cup coverage. Created by Red Bee Media and Aardman Animation, the films feature a set of characters embarking on a voyage to Brazil…

Unlike the bombast of its recent Winter Olympics trailer, the BBC has opted for a sweeter, more family-friendly approach to its World Cup work. The films combine live-action and animation and follow a group of toy football characters in the build-up to the World Cup, as they leave the toy box and go on an adventure. There are five separate episodes in the series: the first is shown below.

In addition to appearing in the films, the four characters – Chris, Sammy, Gary and Paulo – will also be used across all the BBC’s platforms during the World Cup, helping guide audiences around the content available.

Credits:
Agency: Red Bee Media
Creative director: Andy Booth
Creative head: Oliver Harnett
Animation: Aardman Animation

More from CR

Elisa Strozyk’s wooden textiles

German designer Elisa Strozyk makes wooden items for the home – but she specialises in making patterned objects which aren’t usually made of wood, such as bed covers, curtains, carpets and rugs

Wa – Japanese Design

  Designed by The book features works by some of the most important Japanese designers – from Sori Yanagi and Shiro Kuramata, to Naoto Fukasawa and Tokujin Yoshioka. Introductory essay by Kenya Hara. Through some 250 objects this book explores contemporary Japanese design: from everyday objects and packaging to interior design and lighting elements. “Ultimately […]

The Story So Far

For the past five years, the National Film Board of Canada has devoted 25% of its production budget to interactive, digital projects. The work of the NFB/interactive arm has resulted in a series of beautiful, thought-provoking digital experiences that promote new ways of thinking about documentary and storytelling on the web, and beyond.

Advertisers go crazy for selfies

Perhaps the ‘Oscars selfie’ is to blame. Or maybe it was the massive success of the #nomakeupselfie. It’s hard to be certain but what is clear is six months on from it being named the word of the year for 2013 it seems that every brand suddenly wants a piece of the selfie action…

Junior Designer

Consultants in Design
Curious logo
NSPCC logo