The BBC’s World Cup campaign launches

The BBC last night launched the first in a series of short films that will accompany its World Cup coverage. Created by Red Bee Media and Aardman Animation, the films feature a set of characters embarking on a voyage to Brazil…

The BBC last night launched the first in a series of short films that will accompany its World Cup coverage. Created by Red Bee Media and Aardman Animation, the films feature a set of characters embarking on a voyage to Brazil…

Unlike the bombast of its recent Winter Olympics trailer, the BBC has opted for a sweeter, more family-friendly approach to its World Cup work. The films combine live-action and animation and follow a group of toy football characters in the build-up to the World Cup, as they leave the toy box and go on an adventure. There are five separate episodes in the series: the first is shown below.

In addition to appearing in the films, the four characters – Chris, Sammy, Gary and Paulo – will also be used across all the BBC’s platforms during the World Cup, helping guide audiences around the content available.

Credits:
Agency: Red Bee Media
Creative director: Andy Booth
Creative head: Oliver Harnett
Animation: Aardman Animation

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