The Beautiful Meme creates identity with “attitude” for Twentytwo

The Beautiful Meme has created a colourful visual identity for Twentytwo – a new 62-storey workspace in London’s Square Mile

Twentytwo, which opens next year, will be the tallest skyscraper in the Square Mile once complete. The 62-storey building includes a gym, a spa and retreat, a communal food hall, a “lobby full of art”, social spaces and a bike park.

The branding aims to be “consistent in energy and attitude, rather than rules and logo placement,” says The Beautiful Meme studio founder and Creative Director Tom Sharp.


London Bridge