Twentytwo, which opens next year, will be the tallest skyscraper in the Square Mile once complete. The 62-storey building includes a gym, a spa and retreat, a communal food hall, a “lobby full of art”, social spaces and a bike park.
The branding aims to be “consistent in energy and attitude, rather than rules and logo placement,” says The Beautiful Meme studio founder and Creative Director Tom Sharp.
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