The best fashion film ever
Matthew Frost has directed a satirical new short for fashion brand Viva Vena, that borrows from the clichéd subject matter of every single generic fashion film ever made…
The Creative Review Annual 2022
Welcome to the Creative Review Annual awards, celebrating creativity across design, advertising, digital, film and more. See all the Winners here
How Finisterre is paving the way for sustainable brands
Founder Tom Kay tells CR how he went from persuading bank managers to take sustainability seriously to running a much-loved clothes brand with a mission to get more of us to connect with the sea
Wine brand Stompy wants you to “sip more, snob less”
&Walsh’s branding for the wine subscription service strives to shake up the stuffy world of wine
Why the creative industry needs Channel 4
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
New Lacoste campaign emphasises the brand’s ageless style
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers
What Charles and Ray Eames can teach designers today
Charles & Ray Eames didn’t just create iconic pieces of design – they thought of themselves as ‘tradesmen’ whose job was to create better, longer-lasting products. Llisa Demetrios, Eames Institute chief curator and granddaughter of the pair, discusses what we can learn from them
JKR rebrands Magnolia Bakery in New York, home of the cupcake
The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans
Can you actually design a creative district?
Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd
Woo is on a mission to rebrand wellness
Backed by ITV, the new media brand is ditching the wellness industry’s well-worn tropes in the hope of redefining self-care for Gen Z audiences
Campbell Addy’s journey to Feeling Seen
In just six years, photographer Campbell Addy has carved a distinctive place within the fashion industry. Here he talks to Gem Fletcher about his new book Feeling Seen and the importance of friendship, community and intimacy in his work
Home is where the art is: how the pandemic sparked creativity
While the pandemic has been difficult for many creatives, others have found that an enforced period of time in one place has proved highly productive. We talk to a mix of photographers and filmmakers about the advantages of staying put
Why hasn’t digital technology led to better ads?
The access to information, ideas and inspiration that advertising creatives have today is mind-boggling. Yet it hasn’t necessarily made ads better. Ben Kay examines the reasons why
What makes an album cover iconic?
A new show at the Photographers’ Gallery in London examines the historic role imagemakers have played in helping build musicians’ brands. We explore why this relationship is more vital than ever in the streaming age
Susan Kare’s pioneering Macintosh icons are on display in France
The Icons exhibition, hosted at Lyon’s Museum of Printing and Graphic Communication, shows Kare’s pixelated artworks alongside Byzantine and Egyptian iconography and other historic pieces
The great gardening rebrand
A gang of upstart new gardening businesses are tapping into the world’s collective plant addiction, and design and branding is pivotal to their success
Greg Hoffman’s lessons from a creative life at Nike
Following his departure from Nike after almost three decades, the former CMO’s new book discusses what businesses large and small can learn from the brand’s innovative approach to creativity
The creatives making and illustrating their own radio shows
Jiro Bevis and Joseph Melhuish discuss how they landed their own radio shows, and what it takes to make the brilliant imagery that accompanies them
How School injects humanity into digital spaces
The New York-based creative studio School aims to spark curiosity, joy and interaction in its designs. But none of it is frivolous, its founders explain
