The best fashion film ever

Matthew Frost has directed a satirical new short for fashion brand Viva Vena, that borrows from the clichéd subject matter of every single generic fashion film ever made…

Matthew Frost has directed a satirical new short for fashion brand Viva Vena, that borrows from the clichéd subject matter of every single generic fashion film ever made.

Matthew Frost’s new film for label Viva Vena makes heavy mockery of the stock themes that consistently crop up in fashion films.  Starring Lizzy Caplan (previously of Mean Girls and New Girl), the film follows the actress as she delivers a breathy monologue on the benefits of living life as if in a movie. As she says, “When I am alone, I like to pretend I’m in a movie. A kind of movie I don’t quite understand”. Caplan delivers a great performance as the overly self-aware fashion heroine, and the short covers all the other requisite fashion film themes, including:

Retro technology:

Predictable cultural references:

Communion with nature:

And spontaneous performances with obscure musical instruments:

Viva Vena, “Fashion Film” from Somesuch & Co. on Vimeo.

somesuchandco.com

Frost’s parody also calls to mind Hunger’s A Very Successful Guide of Fashion, which sees fashion advice delivered from unlikely sources.

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