The big blue cock is nearly here

To herald the arrival of the new artwork which will sit upon the ‘Fourth Plinth’ in Trafalgar Square, the Greater London Authority has launched a teaser campaign

To herald the arrival of the new artwork which will sit upon the ‘Fourth Plinth’ in Trafalgar Square, the Greater London Authority has launched a teaser campaign…

As was announced two years ago, the next piece to grace the plinth, which has seen a revolving series of artworks take up residence there since 1999, will be Hahn/Cock by German artist, Katharina Fritsch.

It is, essentially, a 14ft cock in ultramarine blue. It will look something like this:

Fritsch is known for her sculptures created in a single intense colour, and the blue cockerel is apparently both a comment on male posturing and a symbol of regeneration and awakening, as she told the Guardian in 2011.

Before its unveiling on July 25 the Mayor of London‘s in-house design team, headed up by Tom Lancaster, has issued a series of digital outdoor and online teasers which feature 3D renderings of the sculpture, with a poster campaign to follow on July 5.

More details on the Fourth Plinth programme here. And look out for @fourth_plinth and #fourthplinth on Twitter.

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