This house is not what it seems. Viewed from one angle it looks white, from another it’s black. And those marble walls are actually made of paper
The Chameleon Cabin was created by Swedish agency Happy Forsman & Bodenfors for printer Göteborgstryckeriet.
Together with architect Mattias Lind, HF&B built the three-metre house in the style of a Swedish friggebod, the small cottage-like buildings which are popular in part due to the fact that they do not require planning permission.
The idea was to show off the printing expertise of Göteborgstryckeriet. The house is constructed entirely from paper which has ben printed with a marble pattern. It’s “Göteborgstryckeriet’s way of saying: We can produce any kind of packaging that you might want,” says design director: Andreas Kittel.
The house is being taken around various events including packaging trade shows and there will be a direct mail campaign based on it.
Photos: Rasmus Norlander