The black and white house of paper

This house is not what it seems. Viewed from one angle it looks white, from another it’s black. And those marble walls are actually made of paper

This house is not what it seems. Viewed from one angle it looks white, from another it’s black. And those marble walls are actually made of paper

The Chameleon Cabin was created by Swedish agency Happy Forsman & Bodenfors for printer Göteborgstryckeriet.

 

Together with architect Mattias Lind, HF&B built the three-metre house in the style of a Swedish friggebod, the small cottage-like buildings which are popular in part due to the fact that they do not require planning permission.

 

The idea was to show off the printing expertise of Göteborgstryckeriet. The house is constructed entirely from paper which has ben printed with a marble pattern. It’s “Göteborgstryckeriet’s way of saying: We can produce any kind of packaging that you might want,” says design director: Andreas Kittel.

 

 

The house is being taken around various events including packaging trade shows and there will be a direct mail campaign based on it.

 

Photos: Rasmus Norlander

More from CR

What’s On

CR’s pick of exhibitions, design events and creative activities for the week ahead including Resurrecting the Book conference at the new Birmingham Library, The Age of Collage in Berlin, enter the world of Paul Smith at the Design Museum in London, Sheffield Print Fair, the Taylor Wessing photo prize at the National Portrait Gallery London, and comic art festival Thought Bubble in Leeds …

Ad of the Week: BITC, Ban The Box

This week’s Ad of the Week is a charity campaign that aims to highlight the difficulties that ex-offenders experience in the job market. It mixes simple but effective filmmaking with clever use of technology to create an ad that will genuinely make you think.

What’s On

CR’s pick of exhibitions, design events and creative activities for the week ahead including Philippe Apeloig’s Typorama in Paris, Designival in Liverpool, Outline Artists illustration show in London, typography designer Jurriaan Schrofer retrospective in Amsterdam, Ghost Signs talk in London, MADE fresh pop-up design market in Newcaslte, New Photography 2013 at MoMA New York, and Goodwin + Goodwin’s Shop of Type in London …

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media