The Black Farmer and a sausage ad like no other

After months of anticipation, Big Eyes and Tony Kaye’s ad for The Black Farmer is now out and, yes, it is unlike any sausage ad you’ve ever seen

Regular readers will remember our interview with The Black Farmer aka Wilfred Emmanuel-Jones in our February issue. Emmanuel-Jones talked about his upcoming commercial, written by Martin Galton of ad agency Big Eyes and shot, at Emmanuel-Jones’ insistence, by Tony Kaye.

“I want to challenge stereotypes about what it means to black and British. [The ad] celebrates rural Britain and making things that appear to be uncool cool,” Emmanuel-Jones promised us. “I didn’t want a standard food ad. If I’m going be in it then I wanted people to think ‘what the fuck is that about’?”

Well, here it is:

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London - Competitive


London - £35,000 - £40,000


Birmingham - Salary £30-£35k


Leeds, West Yorkshire - £20,000 - 30,000