The Blank Video Project, or do YouTube views really add up?

Do YouTube views matter? For many they are a barometer of a film’s success on the channel, a simple way of counting how many people have engaged with a piece of work. Yet there is increasing debate about how accurate a marker a ‘view’ actually is. So Minneapolis-based creative shop Solve decided to put the metrics to the test, by seeing if they could make a four minute-long blank video go viral…

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