Do YouTube views matter? For many they are a barometer of a film’s success on the channel, a simple way of counting how many people have engaged with a piece of work. Yet there is increasing debate about how accurate a marker a ‘view’ actually is. So Minneapolis-based creative shop Solve decided to put the metrics to the test, by seeing if they could make a four minute-long blank video go viral…
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
Artisans and influencers have been involved in the museum’s new campaign, which revolves around bespoke objects hidden in locations ranging from a metal detector site to the video game Grand Theft Auto
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait