The Book

Last year’s D&AD Annual broke with tradition. Until then, the practice had been to hand the cover design over to either an ad agency or a design studio (they took turns) while treating the inside pages as a separate project. The result was a kind of packaging arms race where each year the challenge often seemed to be to produce the most ludicrous, overblown and often totally inappropriate solution possible.
Thankfully, sanity finally prevailed and, in 2005, D&AD gave over the whole book to Spin. The result was a beautifully-produced, conceptually consistent book which succeeded in honouring those chosen while also underlining D&AD’s charitable status.
This year, Design Project were chosen to produce the Annual. Check back later in the week for an interview with the designers on the project. In the meantime, have a look at what they did with it…

D&AD Annual cover

Last year’s D&AD Annual broke with tradition. Until then, the practice had been to hand the cover design over to either an ad agency or a design studio (they took turns) while treating the inside pages as a separate project. The result was a kind of packaging arms race where each year the challenge often seemed to be to produce the most ludicrous, overblown and often totally inappropriate solution possible.

Thankfully, sanity finally prevailed and, in 2005, D&AD gave over the whole book to Spin. The result was a beautifully-produced, conceptually consistent book which succeeded in honouring those chosen while also underlining D&AD’s charitable status.

This year, Design Project were chosen to produce the Annual. Check back later in the week for an interview with the designers on the project. In the meantime, have a look at what they did with it…

D&AD Annual spread 1
D&AD Annual spread 3
D&AD Annual spread 4

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000