The brand line surgery
The new Stella Artois slogan ‘Be legacy’ is the latest example of a trend for hashtag-driven brand lines that make no sense. But there is a way to fix them.
Latest from CR
Examining Virgil Abloh’s legacy
Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture
Are drinks brands taking minimalism too far?
With San Pellegrino and Lilt embracing stripped back looks, we discuss what’s going on in drinks branding, the dangers of minimalism, and how brands including Full Circle Brew Co and Sprite are getting it right
Brands & Creativity
In this special report we look at eight brands that are leading the way with creativity and design, and examine the trends that are important for brands right now
Peter Saville has redrawn the Aston Martin wings
The car manufacturer has updated its branding, adapting the 95-year-old wing logo with what Saville describes as “subtle but necessary enhancements”
How Dickies straddles work and play
As the American workwear brand marks its 100th anniversary, we speak to global CMO Sarah Crockett about how Dickies balances different customer bases
Why design is central to building better brands
A new McKinsey reports shows that placing designers at the heart of businesses enhances growth. But to truly work, designers might need to let go of some long-established habits
The rise and rise of women’s football
Fresh from working on Nike’s new spot to mark the Euros this month, Wieden + Kennedy London’s Ankita Tobit talks to us about how the narrative around the women’s game has moved on in the last few years and where opportunities lie for brands
How to document hardship
Images of people facing suffering and financial hardship have often stumbled into ‘poverty porn’ and objectification. Is there a right way for an imagemaker to navigate this kind of work?
What does Dall-E 2 mean for creatives?
Are we on the verge of trading in traditional titles like graphic designer and illustrator for AI whisperer or prompt designer? CR discusses the current wave of AI art generators with Modem co-founder Bas van de Poel
The changing face of crypto
A more sophisticated approach to branding and marketing is bringing crypto to new audiences. But with a ‘crypto winter’ looming, should creatives be helping to legitimise what is still a highly volatile market?
A century after his birth, a new book examines Otl Aicher’s design legacy
Published by Prestel, the new book provides a detailed insight into the many ways Aicher influenced contemporary design practice and theory
Ryan Reynolds on how to make advertising fun
Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder
How can brands weather inflation?
Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis
The big money questions: a guide for new creatives
Pay rises, day rates, dilemmas about prioritising money or creative opportunities – young creatives have a lot to get their heads around. We asked OMSE founder James Kape, copywriter Ellen Ling and the Talent Business partner Anna Green for advice
The delicate balancing act of creative and commercial work
Is it a creative industries myth that bigger budget client work can’t be creatively fulfilling? Design studio DR.ME, photographer Emily Stein and branding studio NB weigh in
How should studios support designers’ mental health?
Slides in the office and wellbeing workshops aren’t going to cut it anymore. We speak to design studios taking a more considered approach to mental health
Did somebody say Just Eat?
McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today
Starface is the viral skincare brand normalising acne
We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z
The many faces of William Klein
The photographer and filmmaker’s exhibition at the ICP in New York celebrates the multifaceted nature of his practice over the course of nearly seven decades
Why brands need to let go of minimalism
Minimalism is the go-to design route for many brands. But by taking this safe option, they could be missing the opportunity to really stand out, says monopo London creative director Melanie Hubert-Crozet
