The Bravest Man In The Universe

Legendary soul musician Bobby Womack, who’s been recording since the 60s, has launched himself into this decade with a new album, and an interactive music video that takes you on a journey through the universe…

Legendary soul musician Bobby Womack, who’s been recording since the 60s, has launched himself into this decade with a new album, and an interactive music video that takes you on a journey through the universe.

For the title track of his latest album, The Bravest Man in The Universe, Womack teamed up with digital production agency B-Reel and Google to create an interactive music video for mobile phones and tablet devices. You can try it out for yourself here. The video sees a lone space traveller return to Earth, with plenty of opportunities to interact with planets and asteroids along the way.

The video itself employs some rather nice animation, and although the interactive element is perhaps a little superficial, it’s enjoyable nonetheless, with the opportunity to create black holes, merge planets and explode asteroids.

Other musicians have also started to use the iPad as a format for their releases, with electronic musician Forss creating his Ecclesia album as an interactive iPad app; Simian Mobile Disco releasing a pattern-themed app for their Unpatterns album; and Bjork’s Biophilia app.

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