The Cabinet of Dreams

Grey London has transformed a street level window in London’s Soho into a virtual Valentine’s gift shop to raise money for charitable organisation Women’s Aid…

Grey London has transformed a street level window in London’s Soho into a virtual Valentine’s gift shop to raise money for charitable organisation Women’s Aid

The Cabinet of Dreams window (and website) showcases a number of miniature installations (Portion of Spoilt Rotten, by Suck & Chew, shown above), all housed in bell jars, by a host of artists including Kyle Bean, Charlotte Brown, Fred Butler and Rob Ryan. Rather than buying the actual items, shoppers can purchase each gift as texts which can be sent to loved ones with a personal message, an image of the gift and also information about the donation made (between £2 and £20) to Women’s Aid, a charity which looks to support women in abusive relationships.


Some Old Fashioned Romance, by Marie-Louise Jones

“Many people do not realise that abusive relationships usually do not begin with violence, but often with gifts and flowers – all of the things we associate with romance,” says Nicola Harwin of Women’s Aid.

“We believe that love and relationships should be based on equality and respect,” she continues, “and would like to encourage everyone to celebrate this Valentine’s Day by buying a ‘money can’t buy’ gift for their partner from our virtual shop, which will help to raise vital funds for our lifesaving services.”

The Cabinet of Dreams can be found in a window of Framestore at 9 Noel Street, W1F 8GH until end of tomorrow (Valentine’s Day) and also online at womensaidgifts.org.uk

 

 

 

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