The Centre Pompidou targets tourists with souvenir campaign

Paris’s Centre Pompidou has borrowed a few tricks from the souvenir trade, recreating itself in miniature to appeal to Eiffel-obsessed tourists

It’s an attempt to jolt visitors out of their fixation on well-known architectural icons such as the Arc de Triomphe and Notre Dame – miniature models of which are hawked across the city. While international tourists are well-acquainted with these must-see parts of Paris, the Centre Pompidou is often neglected, despite its vast collection of contemporary art.

In response, Marcel Worldwide ‘flooded’ the capital with tiny souvenir versions of the building, accompanied by their own enthusiastic street sellers. The #SouvenirsDeParis video shows them setting up shop outside Parisian landmarks, claiming the Centre Pompidou as another one of the ‘big five’ buildings of the city – often to the bemusement of surrounding tourists. More than just another souvenir statuette, each mini Pompidou includes a QR code on its base that can be scanned to direct visitors to the building from anywhere in Paris.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.


Halesworth, Suffolk


Halesworth, Suffolk