It feels like we’re hearing one bad news story after another at the moment when it comes to the British high street. Department stores seem to be particularly suffering, with iconic British brands from John Lewis to Debenhams to House of Fraser all reporting major difficulties.
But not every brand is struggling: Fortnum & Mason has reported double digit profits for six years running, and others as varied as Selfridges and Primark remain buoyant. So are there lessons we can learn from these success stories? And what place does design and creativity have in terms of contributing to brands’ survival?
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