An ‘obstruction’ of creative directors? A ‘delusion’ of creatives? A ‘grid’ of graphic designers? The Creatures of Adland attempts to coin collective nouns for the creative industries
“A murder of crows, a crash of rhinos. Why is it the animals that get all the fun collective nouns?” asks Adrian Flores. “For too long the humble folk of Adland have sat there silently, letting the animal world get all the linguistic glory. Well, enough is enough. Enter the Creatures of Adland.”
Devised with creative partner Jana Pejkovska, Creatures of Adland assigns a suitable collective noun “the various species that make up advertising”.
Our favourite, a ‘panic’ of account managers
See more of Jan and Adrian’s work here