The ever-blurring line between art and advertising

Lowe London has released a new television spot for John Lewis, a Christmas ad that sees a pile of gifts from the store piled up and then lit to cast a shadow of the pressies’ intended recipient against the wall. The spot is elegantly shot but instead of making me want to rush to John Lewis, it immediately made me think of the work of YBA artists Tim Noble & Sue Webster, who famously created Dirty White Trash (With Gulls) in 1998, amongst other artworks incorporating the use of shadows.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

SENIOR DESIGNER

Farringdon

SENIOR CREATIVE DESIGNER

Northamptonshire

GRAPHIC DESIGNER

Gloucestershire (GB)