The ever-blurring line between art and advertising

Lowe London has released a new television spot for John Lewis, a Christmas ad that sees a pile of gifts from the store piled up and then lit to cast a shadow of the pressies’ intended recipient against the wall. The spot is elegantly shot but instead of making me want to rush to John Lewis, it immediately made me think of the work of YBA artists Tim Noble & Sue Webster, who famously created Dirty White Trash (With Gulls) in 1998, amongst other artworks incorporating the use of shadows.


Milton Keynes