The fashionable sound of the studio

SHOWstudio has unveiled another series of projects in its The Sound of Clothes series – this time, the sounds of four fashion studios have been sampled to produce four different audio tracks and accompanying animations

SHOWstudio has unveiled another series of projects in its The Sound of Clothes series – this time, the sounds of four fashion studios have been sampled to produce four different audio tracks and accompanying animations…

Take the music composed from sounds made at Piers Atkinson’s studio, recorded during the creation of his spring/summer 14 collection, and available to listen to here. Its source material includes the sounds of beads, clippers, hats, even pom-poms.

Designer Mary Katrantzou’s studio produced the sounds of paper patterns being cut to shape and zips being fastend; while Sibling’s workspace offered up the sound of knitting machines and crocheting needles for its track. Matthew Williamson’s studio is apparently up next.

SHOWStudio has been looking at the possibilities of using sound to convey particular garments, or the processes used to create them, since 2006. The latest project takes found sounds, created while each of the studios works on its new collection, which are then remixed into music tracks. Many of the sounds are manipulated by sound artist Stu Sibley to sound like beats or instruments, say SHOWStudio.

Accompanying visuals also break down the runway collections into abstract elements (using the colours of the garments from a particular catwalk show), with 3D animations generated by the audio.

Concept and Direction: Lou Stoppard and Neal Bryant
Sound design: Stu Sibley
Sound recording: Neal Bryant
Fashion direction: Lou Stoppard
Visual direction: Jon Emmony

More at showstudio.com.

The November issue of Creative Review is available to buy direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money too. Details here. Creative Review is also available for the iPad


 

More from CR

Going Forth

In September, Levi’s and artist Doug Aitken launched Station to Station, a travelling festival taking art and music to cities across the US by train

Lovie Awards 2013: winners announced

A kaleidoscope of cats, the BBC’s Glastonbury coverage and an app invented by three tax drivers are among the winners at this year’s Lovie Awards, celebrating the best in European digital creativity

M&S Christmas Ad 2013

Interesting times for Marks & Spencer as it unveils its blockbuster Christmas TV ad on the same day as some pretty bleak sales figures are announced. Will Rosie and her ever-changing array of undies right the ship?

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency