The future of live commerce

Live commerce has grown exponentially in China, leading to a rise in businesses large and small selling directly to customers. So will 2023 be the year it takes off in the West?

The explosion of live commerce in China has been met with much excitement in the business press and sparked endless predictions of a similar boom in the West. Analysts forecast that live commerce sales could account for as much as 10-20% of all ecommerce by 2026.

So, will 2023 be the year the West finally starts catching up? Before making yet another prediction, it’s worth looking at what has made live commerce such a phenomenon in China.