So you want to publish a magazine? is packed with advice for aspiring publishers. The book covers every aspect of launching a new title – from developing an initial concept to working with advertisers, printers and distributors – and each chapter contains case studies on successful magazines and interviews with industry experts. In our second extract from the book, Angharad Lewis talks to Penny Martin, editor-in-chief of The Gentlewoman, about creating great covers and trying to make each issue better than the last…