Flicking through creative team Matt Robinson and Tom Wriggleworth’s book, it’s easy to be impressed. Their work spans projects created for brands, often containing a witty and unusual edge, alongside more personal pieces that draw on life experiences. The duo have already received acclaim for their work together, and at D&AD earlier this year picked up the Best New Blood award and a Second at the D&AD Student Awards, both for a film they created for HP. Given the brief to promote the new HP Workstation’s relevance for creatives, they turned a number of printers into an orchestra and filmed their synchronised printing in time to music.
Robinson and Wrigglesworth spent five weeks making the film, which was shot in a documentary style, showing the printers being set up before they spring into action. Despite accusations that the film’s effects must have been created in post, they assert it was made completely by using the printers. This hands-on approach is important to the duo, who are keen to continue being involved in all aspects of the projects they work on. “The thing we’re interested in, as much as the ideas process, is the execution,” says Wrigglesworth. “Because it’s just as much fun. When we’ve been looking around companies and going to interviews, we’re trying to find a place where we’ll be able to make the most of coming up with the ideas, and get involved in the execution as well.”
So far these meetings have been largely with advertising and moving image companies, with the duo already having completed one freelance project since leaving college. For this they were hired as ‘animators’, a presumption they were happy with, but they are excited about gaining as broad an experience as possible over the next year. “From D&AD we’ve got a little bit of exposure I suppose,” says Wrigglesworth, “and it’s trying to grab hold of all the opportunities without dropping them.”
“It’s been a really nice transition from university so far,” continues Robinson. “In the second year I was quite scared about what I was going to do when I finished, it seemed like a huge jump.” He acknowledges that this shift has been made easier by being part of a team: “It makes everything a bit of an adventure.” This collaborative approach was actively encouraged at Kingston, where the duo met on the Communication Design BA degree course, and is something they are both also looking to continue in their work post-graduation.
Returning to their book, what also stands out is Robinson and Wrigglesworth’s ability to successfully develop their work across a range of disciplines. While all the attention so far has been on their film for hp, they have also quietly formed plans to make use of all the paper from the shoot by giving the sheets away as prints (a scheme prompted by an awareness that it was ecologically unsound simply to throw the paper away). These will then link to a website showing the film, and they have even designed cd packaging that they propose could be marketed with the HP Workstations themselves. Whether any of these ideas will come to fruition remains to be seen, but they show an integrated approach to projects that will surely stand the team in good stead. For now though, they are just itching to get out there and explore what the worlds of design and advertising might offer. “It’s about producing work that makes you smile, rather than necessarily earning a lot of money,” says Robinson of his hopes for a future career. “Later on in life my responsibilities will change completely but at the moment it’s just about producing work that you’re proud of.”