The numbers have all been crunched and the Gunn Report for 2011 has been released. The report combines the results of all the significant advertising award schemes around the world, to identify the most successful agencies, campaigns and clients each year. What is clear from the 2011 results is that it was a pretty good year for the Wieden + Kennedy network….

For the first time in the Gunn Report’s history, Wiedens has won the top two places in the Most Awarded Agency category, with Wieden + Kennedy Amsterdam coming top, and W+K Portland in second place. It’s a similar story in the Most Awarded Commercials category too, though this time W+K Amsterdam has taken both the number one and number two slots all on its own, with the epic Nike Write The Future spot at the top, and Heineken The Entrance in joint second with Saatchi & Saatchi London’s Welcome Back spot for T-Mobile.

Here are the lists of winners in full:

The Most Awarded Commercials in the World in 2011

1. Nike: Write The Future, Wieden + Kennedy Amsterdam

2=.  Heineken: The Entrance, Wieden + Kennedy Amsterdam

2=.  T-Mobile: Welcome Back, Saatchi & Saatchi London

4.  Old Spice Body Wash: Questions/Boat, Wieden + Kennedy Portland

5=. Google Chrome: Speed Tests, BBH/Google Creative Lab, New York

5=. Volkswagen: The Force, Deutsch LA/Lowe & Partners, Los Angeles

The Most Awarded Print Ads & Campaigns in the World in 2011

1. Samsonite Suitcases: Heaven and Hell, JWT Shanghai (detail below)

2.  FedEx: Neighbours, DDB Brasil, São Paulo

3.  Harvey Nichols: Accessories Required, Y&R Dubai

4=. Decode Bing with Jay-Z, Droga5, New York

4=.  Land Rover: Passport Stamps, RKCR/Y&R London

Most Awarded Digital in the World in 2011

1.   Old Spice: Responses, Wieden + Kennedy Portland
2.   Sour/Mirror interactive video, Masashi/Qanta/Saquoosha/Hiroki, Tokyo
3=. Google Chrome; Speed Tests, BBH/Google Creative Lab, New York
3=. Mini Countryman: Mini Getaway Stockholm, Jung von Matt, Stockholm
5.   Uniqlo: Uniqlo Lucky Line, Dentsu Tokyo

Most Awarded ‘All Gunns Blazing’ in the World in 2011
(The Gunn Report’s Integrated/Innovative Award equivalent)

1=. Decode Jay-Z with Bing, Droga5, New York
1=. Concert Hall Dortmund: Concert Milk, Jung von Matt, Hamburg
1=. Old Spice integrated campaign: Wieden + Kennedy Portland
4=. Nike: Write The Future, Wieden + Kennedy Amsterdam
4=. WWF: Save As WWF, Jung von Matt, Hamburg

Most Awarded Agency in the World 2011

1.   Wieden + Kennedy Amsterdam
2.   Wieden + Kennedy Portland
3.   AlmapBBDO São Paulo
4.   Del Campo Nazca Saatchi & Saatchi Buenos Aires
5.   Jung von Matt, Hamburg/Berlin/Dortmund

Most Awarded Agency in Digital in the World 2011

1=. AKQA London
1=. BBH New York
1=. R/GA New York
4.   Wieden + Kennedy Portland
5.   Dentsu Tokyo

Most Awarded Agency Network in the World 2011

1.   BBDO
2.   DDB
3.   Ogilvy
4.   Leo Burnett
5.   Wieden + Kennedy

Most Awarded Advertisers in the World in 2011

1.   Nike
2.   Volkswagen
3.   Google
4.   Old Spice
5.   WWF

Most Awarded Production Companies in the World in 2011

1.   @radical.media, New York/LA/Sydney/Berlin
2.   Independent/Anonymous@Independent, London
3.   Smuggler, New York/LA/London
4.   MJZ, New York/LA/London
5.   Stink/Stink Digital, London/Berlin/Paris

Most Awarded Director in the World in 2011

1.   Alejandro González Iñárritu
2.   Chris Milk
3.   Thanonchai Sornsriwichai
4.   Henry Alex-Rubin
5.   Fredrik Bond

Most Awarded Countries in the World in 2011

1.   USA
2.   UK
3.   Brazil
4.   Argentina
5.   Germany

For more info on the Gunn Report, visit gunnreport.com.

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

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