The Hall of Unwanted Dotcoms

Anyone who has tried to register a dotcom will tell you that all the short, monosyllabic, easy to pronounce names were taken long ago. But a little research reveals that’s not strictly the case

Anyone who has tried to register a dotcom will tell you that all the short, monosyllabic, easy to pronounce names were taken long ago. But a little research reveals that’s not strictly the case…

If you’ve ever been involved in a naming exercise, you’ll know the feeling. You come up with the most unlikely coinage, then check the availability of the dotcom and find it’s already taken. Either there’s an organisation somewhere in the world for whom the name is perfect, or the professional dotcom squatters have snapped it up in the hope of a future bid. If you’re after a short, one-syllable, easily pronounceable name, there is simply nothing left.

Or very nearly nothing.

There’s a certain sub-group of domain names that remain available for a minimal fee, even two decades into the age of the internet. They are all one syllable, easy to pronounce and seven letters or fewer: qualities that are gold dust in normal circumstances. Yet they are presumed so awkward, ugly and uninspiring that nobody – not even the dotcom squatters – can bring themselves to go near them.

This blog post is a testimony to those names. By the truest test of all – the market – these are the ugliest monosyllables in the language.

These names are all available for a minimal fee from any domain registration service as of September 18 2012. There are more out there, though the list stays as close as possible to relatively straightforward words. Feel free to add more suggestions in the comments (one syllable, seven letters or fewer, easy to pronounce).

More importantly, please let us know if any of these are taken off the market, especially if it’s as a result of seeing them here. While Creative Review has no commercial interest, it would be interesting to track the fate of these sad monosyllables.

And if any reader can sell in to a client, they deserve some acclaim.

Nick Asbury is a writer and one half of creative partnership, Asbury & Asbury. He tweets at @asburyandasbury. A version of this article originally appeared on Asbury’s blog.


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