The Hans Brinker Budget Hotel just wants to be liked

The Hans Brinker Budget Hotel in Amsterdam is looking for more Facebook likes, and is going about getting them in a typically deadpan fashion…

The Hans Brinker Budget Hotel in Amsterdam is looking for more Facebook likes, and is going about getting them in a typically deadpan fashion…

The hotel has built a reputation for blunt reality in its advertising, which is created by KesselsKramer. Previous campaigns have featured lines such as ‘Now a door in every room!’ and ‘Sorry for being wonderful at not welcoming you’, as well as before and after shots of guests, which show them looking suitably haggard on their departure. It is not accommodation for those looking for luxury is the general message.

This new work is in a similar vein, with a series of cheerful posters designed by Anthony Burrill accompanied by three short films which show hotel staff doing nothing whatsoever to earn your likes. Tee hee.

Credits:
Agency: KesselsKramer
Creatives: Erik Kessels, Bart Eysink Smeets, Rens de Jong
Director: Thalia de Jong
Producer: Amy van der Veer, Cake Film
Poster design: Anthony Burrill

More from CR

Getting old

Rather than seeing ageing as a problem and old people as a burden, shouldn’t we start thinking about all the positives that an older population can contribute to our society? A two-day conference will bring together designers, artists, policy makers and employers to start a new conversation about what it means to get old

Lagom magazine

Designer Elliot Jay Stocks and editor Samantha Stocks have launched a new quarterly magazine showcasing creative people, places and past times.

So good they named it Thrice

Reviving British clothing manufacture using vintage machines, Triplstitched is a new shirt brand based in London whose launch collection features the work of two up and coming illustrators

Lecturer Design Management

Kingston University

Design Assistant

Cultureshock Media