The in-house designer: agent of social change?

A new book, Own Label: Sainsbury’s Design Studio 1962–1977 highlights the role played by the supermarket’s design team in modernising British attitudes to food and how its work reflected underlying social upheaval. The following is an exclusive extract from Emily King’s essay that opens the book, published by FUEL next month…

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex