In a new podcast for The Lowdown – a content stream from Xeim brands including Creative Review, Marketing Week, Design Week and Econsultancy – on July 2, CR senior writer Aimée McLaughlin talked to Publicis•Poke creative director Rob Butcher and L.A. Ronayne, group creative director at Anomaly, about the challenges of making ads at the moment and what makes for a successful lockdown ad.

The trio discussed Ronayne and Butcher’s personal experiences of working on lockdown campaigns for Pride in London and car brand Dacia respectively, why it’s time for the ‘Zoom aesthetic’ to be put to bed, and how the pandemic may change working methods in the longer term.

If you missed the conversation, you can listen back to it here:

This conversation is part of The Lowdown, a series of broadcasts from Xeim on how marketers, agencies and brands can help address the challenges brought by the Covid-19 pandemic. More info is here