The LSO identity: 18 months on

In January last year, the London Symphony Orchestra unveiled a radical new visual identity created by The Partners. We catch up with the team behind it to see how the roll-out went

On Sunday July 1, the LSO will perform an open-air concert in Trafalgar Square, conducted by Sir Simon Rattle. Posters advertising this BMW Classics event feature abstract imagery of a butterfly in flight. The posters and the animation from which their imagery is derived represent the latest manifestation of the LSO’s much-praised visual identity system.

The system was created by what was then The Partners (themselves since the subject of a radical identity change as they became part of WPP’s new design supergroup Superunion). “The original intention for the work was to capture and reflect an expression of classical music in a way that would resonate with a wider audience and give a more emotive representation of classical music,” says Superunion ECD Stuart Radford.

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week